In our first June blog post, we discussed a bill passed by the State Senate which would provide net neutrality rules for ISPs in the State of California. We continue this week with the theme of internet regulating laws being proposed in our state.
The California Consumer Privacy Act of 2018 (CCPA) is a ballot measure, which would provide unprecedented protection for user data in California. Users would have the ability to prevent companies from selling their data to third parties, as well as demand full disclosure of all data being collected. Consumers would also have the ability to sue companies in violation of the law.
The CCPA was started by Alastair Mactaggart, a real estate developer in the San Francisco area, along with Rick Arney, a finance executive, and Mary Stone Ross, an attorney who has worked on national security matters with the House of Representatives and was a former CIA analyst. The group says they are just three people living in California who want what is best for their kids and the future of Californians. They believe the “bargaining” that occurs between big companies and users regarding consumer privacy, which is basically take-it-or-leave-it is not bargaining at all. With the practical necessity of laptops and cell phones today, they want users to have more choice and power in terms of what information is collected, and how that information is used.