Facebook is struggling to decide how to handle its pictures. While consumer companies urge Facebook to profit from its face recognition technology, international regulators insist that user identities remain protected. According to a New York Times article entitled, Facebook Can ID Face, But Using Them Grows Tricky, Facebook agreed to delete user identification information, which the site gathers through facial recognition technology. The technology at issue is Facebook’s “tag suggestion” which automatically matches names with faces when a user uploads a photo. Facebook has deactivated this feature to make improvements that international regulators can approve.
Chris Hoofnalge, a professor at the University of California Berkeley, School of Law stated in the article that increasing developments in this field “directly affects civil liberties.” Although, the public is more likely to accept using identifying information from facial recognition technology for security purposes, Wall Street is now pressuring Facebook to utilize its users’ personal data for profit. Legislators, such as Senator Al Franken, have expressed concern over Facebook’s “database of face prints,” which Facebook has gathered “without the explicit consent of its users.” Franken urged Facebook to provide the same right of privacy to its American users as it does its European counterparts.
The Federal Trade Commission (“FTC”) has issued a guide, “Facing Facts Best Practices for Common Uses of Facial Recognition Technologies,” aimed at defining facial recognition technology and outlining authorized uses. In addition, earlier this year Google announced a new tool that would allow individuals to blur their faces in YouTube videos. This is one of the first steps to provide “visual anonymity” in cyberspace.