Artificial intelligence (AI) is transforming everything from product recommendations to customer service, search engine optimization, fraud detection, and beyond. However, with great power comes a rising wave of regulatory scrutiny. As lawmakers in the United States and abroad grapple with the risks of AI — from bias to privacy violations and misinformation — businesses using or deploying AI must understand the legal landscape. Whether you’re a tech startup building AI tools, an e-commerce platform using AI for personalization, or a search engine deploying machine learning for ranking and indexing, the regulatory ground is shifting fast for obvious reasons and compliance is no longer optional.
1. U.S. Federal AI Policy: A Patchwork in Progress
While the United States has not yet passed a comprehensive federal AI law, several regulatory efforts are underway: